Clean Beauty for All

By tina October 11, 2017

We brought Brandless to life on 7-11 with one ultimate goal: to democratize access to goodness. Too often, we’re forced to choose between what matters to us and what we can afford. We believe that everyone deserves better, and better shouldn’t have to cost more. So we started making better stuff for $3.

We’ve spent 3 amazing months building this #brandlesslife movement with our community of awesome strangers. And today, we’re tackling something that impacts us all: the steep prices in the beauty industry. When it comes to beauty products, the BrandTax™—those hidden markups that come with having a big-name brand on the label—skyrockets, sometimes over 300%. And while we love that so many people are talking about clean beauty these days, we hate that cleaner so often means even more expensive.

So we’re making clean beauty accessible to everyone. Our new Brandless Beauty & Personal Care Collection has all of the essential items you use every day, all for just $3. They’re free of ingredients like sulfates, phosphates, and parabens, as well as cruelty-free. Equally important? They all work great, smell great, and feel great—from our Moisturizing Shampoo to our detoxifying Facial Cleanser to our soothing Body Wash.

Just like with everything else we do, we created this this collection with the filter of “just what matters.” We banned 400+ potentially harmful ingredients and replaced them with plant-based powerhouses  like aloe, citrus and green tea. We formulated non-GMO vitamins and sourced organic cotton feminine hygiene products. Better for you. Better for everyone.

We also put a lot of thought—and love—into making our Beauty & Personal Care Collection for everyone. We made sure our products work on every type of skin and every type of hair. We chose gender neutral (but really nice) scents like green tea and aloe, grapefruit, and citrus bergamot. We created a collection of basics you can afford and love, no matter who you are and how you define beauty.

Early love for our brand-new collection

When people see our $3 pricing for clean beauty, the first question they usually ask us is “but how good can it be for $3?” We’ve been trained to believe that higher prices mean higher quality, but that’s rarely true. Better absolutely does not need to cost more.

But don’t take our word for it. Real Simple says, “If you’re worried that the low price point could mean low-quality products, think again … you’ll still be getting a similar luxurious experience that you get using more expensive products, but at a much lower price point.” Exactly. That’s what we’re all about.

Women’s Health took the time to (and give it emoji heart eyes, no less)! They sung praises of our Shave Gel, saying it “was truly awesome—it transformed from a gel into a rich cream on my wet legs and left my shaved skin feeling like it was already moisturized.” YES.

We want you to try it, too. We invite you to shop our collection and feel the love yourself! And one more beautiful thing: Add any 3 products from our Beauty and Personal Care aisles to your cart and use the promo code CleanB to get $1 shipping*.

Our standards of clean beauty at Brandless
Effective. Clean. All $3.


*CleanB promotion valid through 11:59pm 12/31/2017.