Brandless

Brandless : Open for Business

By Tina Sharkey & Ido Leffler July 10, 2017

We’re here!

Meet Brandless™. We make the best stuff for $3. Yup, you read that right. We make better products and sell them for one super affordable price. Today, 7-11-2017, is our starting line. Our everyday essentials collection—aka the things you use all the time—just launched with an extensive array of awesome products, from snacks to soap to serving spoons. All for just $3.

We have spent the last few years building an incredible team of experts who created and curated the most AMAZING stuff across food, health & wellness, beauty, and home goods. Luxurious body lotion, rich coffee, delicious sauces, satisfying whole grain-based snacks (hello, Jalapeño Cheddar Quinoa Puffs), yummy fruit spreads, and much more…plus hundreds of new products on the way.

We did tons of heavy lifting to make Brandless a destination for streamlined shopping. We’re not overwhelming you with options (there aren’t 100 pasta sauces to compare, there are three) or forcing you to over-consume (no need to stock up to save, you can get great value buying just one). We don’t want you to spend your time and energy trying to figure out the difference between 20 different Italian dressings or hunting for the best deal. We’re bringing you an edited assortment of better products at a fairer price.

Here at Brandless we always put people first, which is fueled by the belief that everyone deserves better. Better ingredients, better pricing, better everything, really.

We know your values are important and you look for better-for-you products in every aspect of your life. So do we. We start with a focus on Just What Matters™, which is a filter for everything we do. That starts with offering products that match your values, preferences, and requirements. Whether that’s organic and/or gluten-free food or beauty products without sulfates or synthetic fragrances, we’ve got you’ve covered.

Nowhere is this more clear than on our product labels, where we peeled back the clutter to put the attributes you care about most front and center. Tons of data, surveys and conversations helped us determine which attributes matter most for each individual product. For our Extra Virgin Olive Oil, it’s about being organic and cold pressed. For our Hand Cream, it’s eliminating parabens and not testing on animals.  

So, how did we do it?

We believe better shouldn’t cost more so we hacked the BrandTax™, the hidden costs you pay for a national brand often associated with production and retailer margin. We’ve been trained to believe these markups increase the quality of the product, but they rarely do. And those markups seriously add up. In fact, you pay an average of 40% more to have a big-name brand on the label.

At Brandless, everything is “BrandTax-free™,” which means we’ve stripped out all of those excess costs. It’s how we’re able to offer the best stuff at the fairest price, everyday, to everyone. That’s why our Daily Moisturizing Facial Lotion costs 367% less and our Blueberry Flax Granola costs 90% less than top household brand products with similar quality and ingredients.

 

This is Day One.

The sky’s the limit in terms of where we as a community can go. We want to do this together. At Brandless, we care about kindness and generosity, we care about trust and honesty. We care about taking care of ourselves and the people around us, but that’s not all we care about. We believe it’s the doing that matters. Because while $3 is a great starting point in making better stuff accessible to more people, we know that doesn’t include everyone. That’s why with every Brandless order, a meal* is donated to people facing hunger through Feeding America®. Though today is our official launch day, we’ve already donated thousands of meals thanks to the early believers in the Brandless promise.

If you haven’t already done so, please join us at Brandless.com. If you have, THANK YOU!

Brandless. A different kind of brand. Open for business.

P.S. You might be thinking this sounds too good to be true. And trust us, we spoke to lots of skeptics when we shared the stealth Brandless story early on. The response was so remarkable we wanted to capture it on film. On 6-28-2017, we invited some Awesome Strangers for a taste test, hidden camera style. Favorite quote–and it was hard to pick just one–was, “I have $3 right here!” Take a peek and let us know what you think!

* Learn more about our Give Back program.